In this post we'll be looking at the importance of understanding the audience you want to engage.  Many times we assume people are uncooperative or undermine our efforts because they are disinterested, difficult, spiteful or lazy.  This is rarely the case, but we need to be willing to listen and take some time to understand their objections and concerns more fully.  

The reason for their lack of engagement is rarely what it seems on the surface.  It can take a bit of time an effort to uncover the underlying issues.  Listening is an important skill for anyone in a leadership role, that includes those leading sustainability.

Change is hard.  We must remember that is exactly what we are asking of those around us as we endeavour to embed sustainability.  It is especially hard for adults and those who have been doing things the same way for a while and it worked fine.  'If it ain't broke don't fix it' as they say...  Most children are a...